Creative direction | Design & motion design | Art direction
The Launch
OF A NEW 
KIND OF WHISKY
An international, multi-channel campaign for a company that offers egg freezing to increase fertility options for women.

The brief, from Edrington UK, was to create an unforgettable launch for their new blended scotch whisky, Ardray, bringing to life the unique brand story and giving guests a fresh new perspective on the excellence of the blended scotch whisky category. Taking the brand values and history as inspiration I created an overarching theme of refracted light and the marriage of Scottish heritage and nature with the Japanese  artistry of the creators

An international, multi-channel campaign for a company that offers egg freezing to increase fertility options for women.
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One of my first thoughts was to combine an entrance way with a branded shareable photo moment, the mock-up I presented in the first round gratifyingly came to fruition.

I also designed a three sided LED pillar to showcase the brand story and created a looping video that moved around the pillar for maximum visibility and interest.
Other elements included in the event where artist Ella Baudinet creating a bespoke piece using the Ardray brand palette live. A takeaway bag for a bottle of Ardray featuring some of her work, signings of the bottles by the creators and a photographer where images where digital treated to create unique shareable movement for the visitors.
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